The Revolution in Custom Eyewear
NetLooks, 12 January 2024
Faced with increasing uniformity in the eyewear market, a French company is standing out from the crowd with an innovative, personalised alternative.
Faced with increasing uniformity in the eyewear market, a French company is standing out by offering an innovative and personalised alternative. NETLOOKS, a manufacturer of semi-measured eyewear based in Lorraine, is redefining standards by offering unique frames tailored to each individual face. I recently had the opportunity to visit their factory in Nancy and discover this extraordinary adventure from the inside.
A special visit to Nancy
When I arrived at the NETLOOKS factory, I was warmly welcomed by Anthony Collignon, the sales manager. Located in the former ALSTOM headquarters, the NETLOOKS factory-workshop combines tradition and modernity. It was here that I met Pierre Andrieu, an alumnus of the Centre des Jeunes Dirigeants (CJD) and the genius designer behind this company founded in 2014.
An Innovative Manufacturing Process
Anthony and Pierre guided me through the various stages of the NETLOOKS manufacturing process. I was impressed by the cutting-edge technology used to create semi-custom acetate frames perfectly adapted to each face. Unlike standard glasses, NETLOOKS offers the possibility of personalising every detail: shape, size, colour, material, temples... The possibilities are endless, with over 13 billion possible combinations!
Customisation for uniqueness
Thanks to this cutting-edge technology, NETLOOKS promises to revolutionise the eyewear market. Gone are the days of one-size-fits-all glasses that don't reflect your personality. From now on, each customer can create a unique and original pair of glasses, a true reflection of his or her personal style.
Towards a New Customer Experience
I can't wait to receive my personalised pair, and I'm looking forward to discovering them soon in the future L'OPTICIEN DE CHANTILLY boutique. This made-to-measure approach is sure to appeal to anyone looking for distinction and authenticity in their choice of eyewear.
Clonclusion
NETLOOKS offers a bold solution for those who no longer want to look like everyone else. By redefining the codes of eyewear with semi-measured frames, the French company is paving the way for a new era in which each pair of glasses becomes a unique work of art. Are you ready to become the sole owner of your style?
With NETLOOKS, asserting your style has never been so easy. Transform your vision of the world, one look at a time.
Article taken from the LinkedIn post published by Jeremy ACOCA in January 2024.
